Free Resources
THE GOOD STUFF
Messaging Fundamentals
Write a Positioning Statement that Differentiates Your Brand
A creative exercise to help you put your Brand Positioning Strategy into words.
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Messaging Fundamentals
Speak to Your Ideal Customer's Needs
Focus your messaging and speak directly to your ideal customer's key motivations.
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Messaging Fundamentals
Simplify Your Value Proposition to Get Faster Buy-In
Focus your offer into one succinct, value-centered statement.
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Messaging Fundamentals
Craft an Elevator Pitch that Sells
The success of your business starts with explaining your value. Craft your Elevator Pitch using words that sell.
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Strategy Fundamentals
5 Mistakes Founders Often Make When Launching a Brand
Learn from their mistakes and accelerate your timeline to critical mass.
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Messaging Fundamentals
3 Things Your Website's Messaging Should Include
Vital messaging tools to help you craft an immersive, user-focused narrative on your website.
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